Date Posted
05/10/2013
Location
LifeCare Hospitals of Pittsburgh    PA
Department
Marketing
Position Title
Regional Director of Business Development
Description
General Summary: The Director of Business Development is responsible for the development and management of the hospital’s overall planning and marketing activities. The Director is also responsible for planning and managing the admission process, developing and maintaining a systematic referral process, conveying and maintaining a positive image to all external and internal contacts through effective planning, programs, advertising, special events, media coverage, and various publications. The Director is actively involved in department activities, transdisciplinary team activities, and LifeCare activities to ensure individualized, patient-centered health care for all patient populations admitted to LifeCare Hospital.
Patient Population: Has contact with patients in a non-clinical setting; understands and demonstrates appropriate behavior when interacting with patients in the adult (18-65 years of age) and geriatric (65 and older) populations.
Essential Functions:
1. Responsible for tactical and strategic market planning.
2. Conducts marketing research and analysis activities to ensure that the hospital is competitive in the marketplace, on a local, regional, and national basis.
3. Manages all daily activities of the Intake Coordinator and Admissions office to ensure proper admission transitions occur.
4. Approves or carries out all tours/visits to LifeCare Hospital to increase referral potential.
5. Develops and implements a tracking system for recording inquiries, referrals, admissions and outcomes for marketing purposes.
6. Encourages positive work attitudes on a departmental and facility level by providing positive reinforcement and opportunities for professional growth.
7. The knowledge and skills necessary to perform position requirements are demonstrated through the successful completion of competencies established for the position, to include population served, and other special needs of patients and customers, served by the department.
8. Adheres to LifeCare policies, procedures, all safety plans and all standards imposed by regulatory organizations.
9. Regular attendance and timeliness is required.
Requirements
Supervision: Directs the functions and the staff of the Business Development department.
Experience: Minimum of five (5) years in marketing, business related field including two years of management experience is preferred.

Education: Bachelor’s degree in marketing, business or health related field preferably nursing or respiratory fields is preferred.

Licensure/Certification: RN or RT license preferred.
Additional Information
Lifecare reserves the right at any time to delete or modify any of the job listings referenced on this site, including any modification of the benefits or compensation listed for such positions. The job listings on this site do not constitute an offer of employment or contract offer of any kind, but are intended solely as information concerning possible job positions with LifeCare as of the date such job listings were published. LifeCare does not guarantee that any of the jobs listed will be available at the time of any inquiry by a potential applicant, and LifeCare reserves the right not to fill or employ any person in any of the job positions listed. All applicants for any job positions are subject to any and all established preplacement procedures. Lifecare, in its sole discretion, shall determine any persons to whom offers may be made.


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